Jon Adams is the founder and CEO of TAG Strategies, a premier marketing and consulting firm. With over a decade of experience in the digital world, he is a veteran marketing professional and entrepreneur who has been at the forefront of new media and digital transformation at the highest levels of politics and government.
Michael McCollum Adams is a managing partner at TAG Strategies and brings over a decade of fundraising experience at the highest levels of politics and public affairs. Specializing in high dollar fundraising and event planning, Adams has emerged as a highly sought after talent with a proven track record of success. With over $2 billion raised since the start of her fundraising career, Michael delivers unparalleled results for her clients through tailored strategies, influential relationships, and diligent execution.
Lauren Hamel is a Partner at TAG Strategies, bringing over 15 years of corporate and political fundraising experience to the team. From local races to national elections, she has led successful fundraising efforts at every level of politics. She brings a unique and thorough understanding of campaigns along with an extensive nationwide network. Utilizing successful strategies and a comprehensive approach, Lauren specializes in major donor strategy, PAC fundraising, and national event planning.
Adam is an innovative ad maker, digital media strategist, and partner at TAG.
Known for his story-first approach, Adam spent the last decade working with House and Senate leadership, presidential campaigns, issue advocates, and businesses to craft viral digital content that persuades, inspires, and achieves results.
Andrew Hylton leads the Accounting and Finance team at TAG Strategies. He brings over a decade of audit and consulting experience to TAG and is responsible for developing policies and procedures to support the company’s growth.
Erin Perrine is a veteran communicator having served as Communications Director for Sen. Ted Cruz, Director of Press Communications on President Trump’s re-election effort, National Press Secretary for House Republican Leader Kevin McCarthy, and Press Secretary for Sen. John Thune and the Senate Republican Conference. She also worked on the campaigns of Sen. Ron Johnson and former Speaker of the House Paul Ryan.
Sally brings political and private sector experience to her role as Chief of Staff at TAG Strategies. She started her career as a Federal Strategy and Analytics Consultant at Deloitte where she worked with clients to optimize spending, streamline internal processes, and utilize analytics to strengthen decision-making.
At TAG, Sally executes day-to-day client and office operations while supporting the company’s growth and expansion.
Cooper Reves is the VP of Marketing at TAG Strategies with a decade of experience in digital marketing and ad buying in the political space. He began his political career working in digital advertising for the Mitt Romney for President campaign, and he previously served as the Digital and Advertising Manager at the Republican National Committee, Digital Director at the Republican Governors Association, America Rising, and the office of Senator John McCain. He most recently served as Digital Political Director at the National Republican Congressional Committee during the 2020 cycle, championing digitally-focused campaigns with winning House candidates across the country.
Chris is a creative media strategist, specializing in creating unique, engaging content that pushes the creative envelope. Throughout his career, Chris has generated content for political campaigns, trade associations, and corporate clients.
Paul Sapperstein is the Director of Operations at TAG Strategies-- focusing on special projects and implementing TAG partners’ strategic vision. Before TAG, Paul spent five years at FreedomWorks, a grassroots nonprofit organization. There he oversaw all major donor events, fundraising efforts, and office operations. Paul has also spent time on Capitol Hill working for Senator Richard Burr (R-NC) and on Congressional campaigns in Virginia and Indiana.