TAG Strategies

Known both for his bold vision and meticulous execution, Adams is able to solve big-picture challenges while remaining obsessed with detail. From groundbreaking technology solutions to authentic and creative marketing, Adams boasts an extensive and diverse skill set. A proven leader in the industry, he has earned a reputation as a strategic fundraiser, compelling storyteller, and disruptive innovator.

Jon Adams previously served as a Senior Advisor and Digital Director for the National Republican Senatorial Committee, where he successfully defended and grew the Republican Senate majority in the 2016 and 2018 election cycles. Prior to joining the NRSC, Adams worked as a Project Manager of Data Platforms for Targeted Victory. He managed digital analytics for Mitt Romney’s presidential campaign and was also part of John McCain’s 2008 presidential team.

Adams is a proud graduate of the University of Alabama and resides in Austin with his wife and business partner Michael McCollum Adams and their four children, Anderson, Wells, Mac, and Harrison.

Prior to joining TAG, Michael founded Mark Strategies, a finance consulting firm focused on political, PAC, and non-profit fundraising. She served as the National Finance Director for Members of Congress such as Senator John Cornyn, Senator Mitt Romney, Congressman Will Hurd, and Congressman Patrick McHenry. Additionally, Michael served as a National Finance Consultant for American Action Network and Congressional Leadership Fund.

Michael started her career as Deputy PAC Director at the National Republican Senatorial Committee and then moved on to run the Northeast Region in fundraising at the Republican National Committee. She later served as the Senior Regional Finance Director for House Speaker Paul Ryan, where she planned and executed successful fundraising events across the country. 

Originally from Conroe, Texas, Michael earned her bachelor’s degree from the University of Mississippi. She lives in Austin, Texas with her husband Jon Adams and their four children, Anderson, Wells, Mac, and Harrison.

In his previous roles as creative director for the National Republican Senatorial Committee (NRSC) and the Senate Republican Conference, Adam led video production and graphic design teams that worked with Senate candidates and party leaders to develop narrative content to influence voters and decision makers.

He leads the creative and production teams at TAG to help clients share their story with media that cuts through the noise.

Adam is a graduate of the University of Dayton and Georgetown University. He lives in Alexandria, Virginia with his wife, Debbie, and their three children, Bradley, Ryleigh, and Kennedy.

Andrew Hylton leads the Accounting and Finance team at TAG Strategies. He brings over a decade of audit and consulting experience to TAG and is responsible for developing policies and procedures to support the company’s growth.

Prior to joining TAG, Andrew was a Manager at EY providing accounting services to the Department of Defense. 

Andrew is a graduate from the University of Alabama and holds an active CPA license in Virginia. He lives in Broomes Island, Maryland with his wife, Christine, and their two children, William and James.

Sally brings political and private sector experience to her role as Chief of Staff at TAG Strategies. She started her career as a Federal Strategy and Analytics Consultant at Deloitte where she worked with clients to optimize spending, streamline internal processes, and utilize analytics to strengthen decision-making. 

Sally volunteered on campaigns throughout high school and college, and left Deloitte to work as Political Director on Michael McCaul’s congressional campaign where she managed data operations and oversaw the first grassroots field program in the nation, with 175+ student interns who completed over 1.5 million voter contacts. In a targeted and competitive race, the campaign more than doubled their margin of victory from the previous cycle. She then joined Pete Snyder’s Virginia gubernatorial campaign as Finance Director, raising a historic $6.4 million during Q1 of the primary. 

At TAG, Sally executes day-to-day client and office operations while supporting the company’s growth and expansion.

Cooper Reves is the VP of Marketing at TAG Strategies with a decade of experience in digital marketing and ad buying in the political space. He began his political career working in digital advertising for the Mitt Romney for President campaign, and he previously served as the Digital and Advertising Manager at the Republican National Committee, Digital Director at the Republican Governors Association, America Rising, and the office of Senator John McCain. He most recently served as Digital Political Director at the National Republican Congressional Committee during the 2020 cycle, championing digitally-focused campaigns with winning House candidates across the country.

Paul Sapperstein is the Director of Operations at TAG Strategies– focusing on special projects and implementing TAG partners’ strategic vision. Before TAG, Paul spent five years at FreedomWorks, a grassroots nonprofit organization. There he oversaw all major donor events, fundraising efforts, and office operations. Paul has also spent time on Capitol Hill working for Senator Richard Burr (R-NC) and on Congressional campaigns in Virginia and Indiana.

Andrew Shult is the VP of Creative at TAG and oversees the creative process from concept to publication. Experienced in the highest levels of government, campaigns, and advocacy, Andrew brings a creative lens to TAG’s clients, crafting innovative media that resonates.

Andrew previously worked in the offices of VP Mike Pence, Republican Whip Steve Scalise, and the House Oversight Committee, leading video and creative teams to elevate the message and impact public discourse.

Andrew attended the University of Richmond and he serves as a captain the the U.S. Army Reserve. He lives in Arlington, VA with his wife, kids, and step-cat.