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TAG Strategies is a full-service marketing and creative agency built for the digital world. From engaging content to influential campaigns, our work sways public opinion and builds winning coalitions.

Our team.

Jon Adams
Founder & CEO
Michael McCollum Adams
Managing Partner
Adam Scheidler
Partner
Andrew Hylton
Chief Financial Officer
Sally Portman
Chief Operating Officer
Brian Brown
Chief Revenue Officer
Cooper Reves
Executive Vice President, Marketing
Woodham Kemmer
Chief of Staff
Sloane Reid
Finance Director
Paul Sapperstein
Vice President, Operations
Pieter Block
Vice President, Data
Brett Field
Vice President, Marketing
Matt Lenell
Vice President, Technology
Max Mallane
Finance Director
Dave Purkert
Vice President, Marketing
Andrew Shult
Vice President, Creative
Amanda Twomey
Vice President, Marketing
Kurt Albrecht
Account Director
Hannah Anderson
Account Manager
Kelley Babphavong
Account Director
Nina Bortolussi
Account Manager
Kristen Cain
Account Director
Heidi Collins
Advertising Director
Kailey Cotter
Deputy Finance Director
Olivia Elksnis
Account Director
Kat Fowler
Creative Director
Koby Hardcastle
Account Coordinator
Austin Harrington
Prospecting Director
Emily James
Finance Coordinator
Sam Johnson
Creative Manager
Caroline Jones
Deputy Finance Director
Keith Khazae
Data Scientist
Mary Kirchner
Deputy Finance Director
Joe Kossmann
Account Manager
Will Judson
Prospecting Director
Nick Lagerberg
Front End Developer
Matt LaSalle
Prospecting Manager
Michael Messina
Creative Coordinator
Alex Miller
Director of Production
Brendan Miller
Videographer
Joe Murphy
Account Manager
Mary Margaret Oden
Finance Coordinator
Ryan Palmieri
Executive Assistant to President and Managing Partner
Landon Pearson
Business Intelligence Analyst
Grace Pollak
Deputy Finance Director
Patrick Rittenhouse
Senior Front End Developer
Rachel Russell
Finance Coordinator
Natalie Saul
Finance Coordinator
Meredith Schellin
Director, Creative Operations
Logan Thomas
Account Coordinator
Macauley Thornton
Account Director
Michael Vo-Chau
Account Coordinator
Skylar Ward
Executive and Personal Assistant to the CEO
Tyler Willcox
Account Director
Jon Adams / Founder & CEO
Jon Adams is the founder and CEO of TAG Strategies, a premier marketing and consulting firm. With over a decade of experience in the digital world, he is a veteran marketing professional and entrepreneur who has been at the forefront of new media and digital transformation at the highest levels of politics and government.

Known both for his bold vision and meticulous execution, Adams is able to solve big-picture challenges while remaining obsessed with detail. From groundbreaking technology solutions to authentic and creative marketing, Adams boasts an extensive and diverse skill set. A proven leader in the industry, he has earned a reputation as a strategic fundraiser, compelling storyteller, and disruptive innovator.

Jon Adams previously served as a Senior Advisor and Digital Director for the National Republican Senatorial Committee, where he successfully defended and grew the Republican Senate majority in the 2016 and 2018 election cycles. Prior to joining the NRSC, Adams worked as a Project Manager of Data Platforms for Targeted Victory. He managed digital analytics for Mitt Romney’s presidential campaign and was also part of John McCain’s 2008 presidential team.

Adams is a proud graduate of the University of Alabama and resides in Austin with his wife and business partner Michael McCollum Adams and their four children, Anderson, Wells, Mac, and Harrison.

Michael McCollum Adams / Managing Partner
Michael McCollum Adams is a managing partner at TAG Strategies and brings over a decade of fundraising experience at the highest levels of politics and public affairs. Specializing in high dollar fundraising and event planning, Adams has emerged as a highly sought after talent with a proven track record of success. With over $2 billion raised since the start of her fundraising career, Michael delivers unparalleled results for her clients through tailored strategies, influential relationships, and diligent execution.

Prior to joining TAG, Michael founded Mark Strategies, a finance consulting firm focused on political, PAC, and non-profit fundraising. She served as the National Finance Director for Members of Congress such as Senator John Cornyn, Senator Mitt Romney, Congressman Will Hurd, and Congressman Patrick McHenry. Additionally, Michael served as a National Finance Consultant for American Action Network and Congressional Leadership Fund.

Michael started her career as Deputy PAC Director at the National Republican Senatorial Committee and then moved on to run the Northeast Region in fundraising at the Republican National Committee. She later served as the Senior Regional Finance Director for House Speaker Paul Ryan, where she planned and executed successful fundraising events across the country. 

Originally from Conroe, Texas, Michael earned her bachelor’s degree from the University of Mississippi. She lives in Austin, Texas with her husband Jon Adams and their four children, Anderson, Wells, Mac, and Harrison.

Adam Scheidler / Partner
Adam is an innovative ad maker, digital media strategist, and partner at TAG. Known for his story-first approach, Adam spent the last decade working with House and Senate leadership, presidential campaigns, issue advocates, and businesses to craft viral digital content that persuades, inspires, and achieves results.

In his previous roles as creative director for the National Republican Senatorial Committee (NRSC) and the Senate Republican Conference, Adam led video production and graphic design teams that worked with Senate candidates and party leaders to develop narrative content to influence voters and decision makers.

He leads the creative and production teams at TAG to help clients share their story with media that cuts through the noise.

Adam is a graduate of the University of Dayton and Georgetown University. He lives in Alexandria, Virginia with his wife, Debbie, and their three children, Bradley, Ryleigh, and Kennedy.

Andrew Hylton / Chief Financial Officer
Andrew Hylton leads the Accounting and Finance team at TAG Strategies. He brings over a decade of audit and consulting experience to TAG and is responsible for developing policies and procedures to support the company’s growth.

Andrew Hylton leads the Accounting and Finance team at TAG Strategies. He brings over a decade of audit and consulting experience to TAG and is responsible for developing policies and procedures to support the company’s growth.

Prior to joining TAG, Andrew was a Manager at EY providing accounting services to the Department of Defense. 

Andrew is a graduate from the University of Alabama and holds an active CPA license in Virginia. He lives in Broomes Island, Maryland with his wife, Christine, and their two children, William and James.

Sally Portman / Chief Operating Officer
Sally brings political and private sector experience to her role as Chief of Staff at TAG Strategies. She started her career as a Federal Strategy and Analytics Consultant at Deloitte where she worked with clients to optimize spending, streamline internal processes, and utilize analytics to strengthen decision-making. At TAG, Sally executes day-to-day client and office operations while supporting the company’s growth and expansion.

Sally brings political and private sector experience to her role as Chief of Staff at TAG Strategies. She started her career as a Federal Strategy and Analytics Consultant at Deloitte where she worked with clients to optimize spending, streamline internal processes, and utilize analytics to strengthen decision-making. 

Sally volunteered on campaigns throughout high school and college, and left Deloitte to work as Political Director on Michael McCaul’s congressional campaign where she managed data operations and oversaw the first grassroots field program in the nation, with 175+ student interns who completed over 1.5 million voter contacts. In a targeted and competitive race, the campaign more than doubled their margin of victory from the previous cycle. She then joined Pete Snyder’s Virginia gubernatorial campaign as Finance Director, raising a historic $6.4 million during Q1 of the primary. 

At TAG, Sally executes day-to-day client and office operations while supporting the company’s growth and expansion.

Brian Brown / Chief Revenue Officer
Cooper Reves / Executive Vice President, Marketing
Cooper Reves is the VP of Marketing at TAG Strategies with a decade of experience in digital marketing and ad buying in the political space. He began his political career working in digital advertising for the Mitt Romney for President campaign, and he previously served as the Digital and Advertising Manager at the Republican National Committee, Digital Director at the Republican Governors Association, America Rising, and the office of Senator John McCain. He most recently served as Digital Political Director at the National Republican Congressional Committee during the 2020 cycle, championing digitally-focused campaigns with winning House candidates across the country.

Cooper Reves is the VP of Marketing at TAG Strategies with a decade of experience in digital marketing and ad buying in the political space. He began his political career working in digital advertising for the Mitt Romney for President campaign, and he previously served as the Digital and Advertising Manager at the Republican National Committee, Digital Director at the Republican Governors Association, America Rising, and the office of Senator John McCain. He most recently served as Digital Political Director at the National Republican Congressional Committee during the 2020 cycle, championing digitally-focused campaigns with winning House candidates across the country.

Woodham Kemmer / Chief of Staff
Sloane Reid / Finance Director
Paul Sapperstein / Vice President, Operations
Paul Sapperstein is the Director of Operations at TAG Strategies-- focusing on special projects and implementing TAG partners’ strategic vision. Before TAG, Paul spent five years at FreedomWorks, a grassroots nonprofit organization. There he oversaw all major donor events, fundraising efforts, and office operations. Paul has also spent time on Capitol Hill working for Senator Richard Burr (R-NC) and on Congressional campaigns in Virginia and Indiana.

Paul Sapperstein is the Director of Operations at TAG Strategies– focusing on special projects and implementing TAG partners’ strategic vision. Before TAG, Paul spent five years at FreedomWorks, a grassroots nonprofit organization. There he oversaw all major donor events, fundraising efforts, and office operations. Paul has also spent time on Capitol Hill working for Senator Richard Burr (R-NC) and on Congressional campaigns in Virginia and Indiana.

Pieter Block / Vice President, Data
Brett Field / Vice President, Marketing
Matt Lenell / Vice President, Technology
Max Mallane / Finance Director
Dave Purkert / Vice President, Marketing
Andrew Shult / Vice President, Creative
Andrew Shult is the VP of Creative at TAG and oversees the creative process from concept to publication. Experienced in the highest levels of government, campaigns, and advocacy, Andrew brings a creative lens to TAG’s clients, crafting innovative media that resonates.

Andrew Shult is the VP of Creative at TAG and oversees the creative process from concept to publication. Experienced in the highest levels of government, campaigns, and advocacy, Andrew brings a creative lens to TAG’s clients, crafting innovative media that resonates.

Andrew previously worked in the offices of VP Mike Pence, Republican Whip Steve Scalise, and the House Oversight Committee, leading video and creative teams to elevate the message and impact public discourse.

Andrew attended the University of Richmond and he serves as a captain the the U.S. Army Reserve. He lives in Arlington, VA with his wife, kids, and step-cat.

Amanda Twomey / Vice President, Marketing
Kurt Albrecht / Account Director
Hannah Anderson / Account Manager
Kelley Babphavong / Account Director
Nina Bortolussi / Account Manager
Kristen Cain / Account Director
Heidi Collins / Advertising Director
Kailey Cotter / Deputy Finance Director
Olivia Elksnis / Account Director
Kat Fowler / Creative Director
Koby Hardcastle / Account Coordinator
Austin Harrington / Prospecting Director
Emily James / Finance Coordinator
Sam Johnson / Creative Manager
Caroline Jones / Deputy Finance Director
Keith Khazae / Data Scientist
Mary Kirchner / Deputy Finance Director
Joe Kossmann / Account Manager
Will Judson / Prospecting Director
Nick Lagerberg / Front End Developer
Matt LaSalle / Prospecting Manager
Michael Messina / Creative Coordinator
Alex Miller / Director of Production
Brendan Miller / Videographer
Joe Murphy / Account Manager
Mary Margaret Oden / Finance Coordinator
Ryan Palmieri / Executive Assistant to President and Managing Partner
Landon Pearson / Business Intelligence Analyst
Grace Pollak / Deputy Finance Director
Patrick Rittenhouse / Senior Front End Developer
Rachel Russell / Finance Coordinator
Natalie Saul / Finance Coordinator
Meredith Schellin / Director, Creative Operations
Logan Thomas / Account Coordinator
Macauley Thornton / Account Director
Michael Vo-Chau / Account Coordinator
Skylar Ward / Executive and Personal Assistant to the CEO
Tyler Willcox / Account Director

When you partner with TAG, you hire an extended team of professionals who have your back and look out for every opportunity available to you. We are fortunate to work with some of the best in the business.

(Some of) Our clients.

Consulting

Grassroots Fundraising

Major Donor & PAC Fundraising

Creative Strategy

Media Buying

Data

Branding & Web Development

Voter Contact